Anambra Brands that Standout in Business
No tribe goes into the business more than the Igbo tribe and no state in the Federation goes into the business more than the Anambra state. Anambra is recently the wealthiest start in the southern region and has the lowest poverty rate when compared to the rest of the 35 states. You might wonder why is it so? what specifically is the secret to the success rate of the Anambra state?
Actually, there is no secret to the success of Ndi Anambra. It is simply God’s gift to them to be business-minded people. Anambra state is the motherland to a lot of indigenous brands, that produce not just for domestic purposes but for export purposes.
Brands that stand out in Anambra cannot be discussed with Innoson Vehicle Manufacturing(IVM) being first on the list. Nigeria as a whole has an economic issue which is the lack of production of indigenous automobiles, this was an issue until 2007 the Anambra Brand in form of Innoson Vehicle Manufacturing came into existence as the first indigenous automobile manufacturing company in the entire federation, and the whole of West Africa. The Anambra brand is owned by Chief Innocent Chukwuma Nwala from Nnewi L.G.A of Anambra state and that explains why I.V.M has it headquarters at Nnewi. Innoson Vehicle Manufacturing brand is an outstanding Anambra brand and has gotten the nickname “Pride of the African Road”. The Innoson Vehicle Manufacturing has gained much popularity as an Anambra brand, but presently it is now a worldwide brand and has different branches in almost every state of the federation.
Still on brands that stand out. Nigeria is a country that always had problems in the health sector and it seemed like it would never come to an end, not until the Anambra brand in form of Juhel Pharamaciticals came into play in 1987.
Juhel Pharamaciticals is owned by Dr. Ifeanyi Eric Okoye an indigene of Anambra state. Juhel Pharamaciticals is an Anambra brand that started off as a small-scale business but presently it has different branches in all the 36 states of Nigeria. Juhel Pharamaciticals is into two forms of production, (oral and intravenous medicines) The oral medicine Manufacturing plant in Emene, Enugu state, and the parenteral medicine(drugs that cannot be taken orally) Manufacturing plant in Awka Anambra state. Juhel Pharamaciticals an Anambra-born company has grown beyond the manufacturing of medicines to bottle water, beverages, plastic materials, and others. It is indeed an Anambra-born company but presently has a national representation.
Something will be missing if we talk about Anambra brands without the mention of Cubana Group of Companies. It is an Anambra brand known for its creative, innovative, and luxurious hospitality with different branches in Lagos, Owerri, and Abuja. Although owned by more than one person, only one man is referred to as the Chief Executive Officer(C.E.O)of the Cubana Group in the person of Obinna Iyiegbu best know as “Obi Cubana” from Oba a community in Idemili-South local government Area of Anambra state. The group of companies headed by Onye Anambra has won several awards and has earned the organization the name KING OF NIGHTLIFE.
Next to come is the Anambra brand in form of Air Peace Airline. It gained immense popularity because of its philanthropic gesture to bring back Nigerians living in South Africa during the time of xenophobic attacks on Nigerians. Air peace is an air transport system owned by the Allen Onyema the Anambra Lawyer and entrepreneur from Ihiala L.G.A. Air Peace Airline fly to over 39 destinations worldwide including the most popular city domestic and international.
To rap it up, we have moved from Automobiles to Pharmaceuticals, finally, to transport, all these brands offer opportunities and employment opportunities. The contributions of these brands to Anambra state Internal Generated Revenue ( IGR) and Nigeria at large cannot be over-emphasized. There are also other Anambra brands that stand out and are successful in their field, it includes Sterling World Awka, J.oilz Maritime Service Limited owned by Andrew Ubah, and a host of others.
